even by living together with someone, if it's not for a long time (± 6months), we won't be able to know much about the other person... and even after living together for a long time... sometimes there's still a part of us than we can't and hesitate to show to the other person which then will cause some misunderstanding... It's human...
Let alone virtual world... It's even harder to portray ourselves the way we want... and it's also depends on how someone would portray us based on the data/writing they read from us... they can't really read all the thing we share on this flat screen...
So, just as the quotes you put on this article said.. Express don't impress.
Have a good day! cheers!