Appearance do really matter 😅
Of course, Beauty is in the eyes of the beholder. Physical attraction are based on each own preference but mostly does being influence from society. No matter how good is the character of a guy, if there's no physical attraction at all... where do ones start...?

Attitude and appearance both needed. Also money, if the woman think money are important part too. I honestly do not understand about this red pill or black pill theory...